What can a product do that other product’s can’t, or what can it do better? Why would people use this product rather than another? Does discovering that value spark delight in users? Listen to how customers experience the product Most obviously, the “aha” moment may be directly prompted by experiencing a product’s value proposition. Identifying “aha” moments in user onboardingĭuring the course of our research, we became aware of a few factors that are worth bearing in mind when trying to identify a product’s “aha” moment. But just because they are somewhat elusive doesn’t mean they can’t be identified, measured, and tracked.
From a research perspective, user behaviors are easy to measure and track, but “aha” moments are more elusive, because they are actually the positive emotions behind the user behavior. “These ‘aha’ moments are an emotional reaction to discovery of a feature”Īs the phrase implies, “aha” moments are an emotional reaction to discovery of a feature. “Aha,” you say to yourself as you realize you now have an entirely new medium for communicating with groups of friends.
Do you recall the first time you participated in a group message in WhatsApp and you suddenly realized this was nigh-on impossible to achieve in your phone’s native SMS app? While WhatsApp might have seemed to be a like-for-like replacement of SMS when you first heard of it, this moment of discovery reveals it to be something far more powerful and transformative. For instance, there is a common example of an “aha” moment that most people can identify with.
“Aha” moments can be tricky to define, but most of us know them when we see them.
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